Four great reasons to use sidewalk signs
You cannot success in business without marketing. There are innumerable kinds of marketing. You can advertise through print as well as electronic media. Signboard advertising is another effective method of advertising. In fact, this is the best way to attract roadside customers. A well-designed signboard can say many things.
Where can you put up the signboards?
You can see signboards on the exteriors of any business establishment. You can erect a signboard on the pavement to attract customers to your shop. These are the sidewalk signs. This is one way of impulse marketing. This can attract people to buy impulsively. They are an affordable method of advertising.
We shall see about four reasons why to use sidewalk signs.
Attention grabbing:
Sidewalk signs are a sure way to attract the attention of the pedestrian customer. Business establishments erect these sidewalk signs purposely outside their premises to attract the walk-in customer. This can increase their productivity and profitability. You can say a lot in these small signboard signs. You can arouse an eager want in the customer. Your advertisement should touch his inquisitiveness and force him to buy the product. It is advisable to use an interesting sidewalk sign. It should make a good first impression. You should write the message in such a way that it is not only readable but also look artistic and attractive. You can add a dash of color or a border to make it more attractive for the impulsive buyer. Your signboard should be such that no one should pass the signboard without reading it. It should be the cynosure of all eyes.
Multiple designs:
There are many ways to design a sidewalk sign. You should use multiple designs to make it more effective. You have an option here. If one design does not work out, you can change it to another. This would be possible if you are able to change the lettering on the message. You can include black and white marker boards and poster frames. You should be able to use the sidewalk signs to let the customer know about your new prices or any special discount offer and so on. Your sidewalk sign should be flexible in this matter. It is better to use double-sided sidewalk signs to enable viewing from both sides of the pavement. In short, the sidewalk sign should attract the customer is such a manner that he should not leave without doing a transaction. Having attractive and colorful sidewalk signs are an advantage. Your sidewalk sign should appeal to the children. They can be one of your best brand ambassadors. You may not be able to convince the customer to buy. However, the children can force their parents to buy anything. Your sidewalk sign should be a hit with children.
Convenience or Easy portability:
You should ensure construction of your sidewalk signs out of durable materials. They have to stand in the harsh sun or the pouring rains without flinching. You can use high-grade plastics. These fade-resistant plastics can last for many years. Many people use flex-boards for designing their sidewalk signs. These signboards should be able to withstand high-speed winds too. Many people use a sand base to lend an element of stability to the sidewalk sign. Usually you find that sidewalk signs do not require much maintenance. You can fold them and keep the inside when not in use. You can also carry the sidewalk sign from place to place. They also come with a handle on top for easy portability. In short, your sidewalk sig board should be convenient and portable.
Inexpensive advertising:
Your sidewalk sign should not take up too much of your advertising budget. They are in fact, the cheapest modes of advertising. You can see many sidewalks consisting of only a blackboard and chalk. You need not stoop down to such a low level. You can make up an effective marketing strategy by designing an inexpensive sidewalk sign too. The basic advantage of the multiple design sidewalk sign is that you pay only once, but use it umpteen numbers of times. An effective signboard should have legible lettering and numbering. You should avoid cluttering of the alphabets. The color contrast should be perfect. People should see the board and walk inside to buy. That is an effective sidewalk sign.
Summary:
Sidewalk signs are a great mode of active advertising.
A well-designed sidewalk sign is better than a hundred advertisements on television.
It should appeal to the children rather than their parents.
You should use attractive colors and contrasts.
It should be able to glow in the dark too. You can use lights or use fluorescent material for printing the letters.
Convenience, portability, attractiveness, and inexpensiveness are the deciding factor in a sidewalk sign.