Menu Boards

Menu Board Signs

Display your products as well as other vital information on a menu board
Whenever you go to a restaurant, the first thing you might pick up is the menu card / brochure. It is natural for people to first check the price of the item they wish to order. People usually do not go for the costliest item on the menu. They choose to have a balanced approach, weighing cost versus appetite. Hotels and restaurants are aware of this behavior and, hence, bunch their most commonly ordered items together in a similar price bracket. You can judge the quality of a restaurant from the quality of its menu card.

The Menu Board

If a menu card can have such an impact on the restaurant,  imagine what a menu board can do.  Many restaurants have large menu boards that display the same items present in a menu card, but in a much-magnified manner.  They are usually designed and installed so that customers will be able to see the menu board from any corner of the restaurant.

What can a menu board display?

A menu board can, of course, display item names and prices as a paper menu would, but it has added advantages:

1. More room for displaying images of food.
2. With only one menu board in the restaurant, as opposed to many paper menus, interchangeability becomes easy. Display the special items for the particular day.
3. For the same reason as above, it is easy to change prices. Raise prices during busy seasons, for example, and then easily lower them again when business slows.

Different types of menu boards:

Denver Print Company offers several types of menu boards but you can divide them into two different categories to simplify things a little.  You have printed menu boards and digital menu boards, both of which have their advantages and disadvantages.

Printed Menu Boards

A printed menu board is ideal for businesses that have a consistent menu or list of services.  This type of sign is cost effective, durable and a great presentation that your customers will appreciate.  These types of signs are considered cost-effective, based on the type of material selected to have printed on and mounted.  A lower cost piece of foam board may only cost $200 after printed, where are the same size printed directly to a piece of aluminum could double the price based on thickness.  Our experts know just what questions to ask in order to provide you with the most accurate quote possible and, if required, we are prepared to have a professional installer make a site visit.  Site visits can be extremely beneficial for the sign maker and the sign client. It gives both parties the opportunity to discuss in detail the process, location, structure, and time frame.  At Denver Print Company we are extremely proud to offer such fast service and professional project management. Our team will be there to help you every step of the way.

The advantages of using printed menu boards:

• Visual improvement:  Give your customers a high quality, well-designed menu to order from and you will be surprised how well it converts and relieves your staff from having to answer too many questions so that they can focus on taking orders.  You could also save on having smaller handheld menus printed.
• Marketing tool:  Your menu board will help you sell more or your products or services.  By having the menu available to anyone who walks into your store you give people more time to select multiple items or to find the premium higher-priced items.
• Cost effective:  Based on the selected material your sign can be a big cost saver for your business.  It won’t be long before your sign is making you enough money to more than cover the cost of having it made.
• They are easy to install:  Save money by having a light-weight and easy to move and install menu board.
• Relocate:  Printed menu boards are easy to move around and adjust based on traffic flow and store remodeling.

Digital Menu Boards

Usually, a menu board of the digital type can be found in fast food chain restaurants.  This technology is not only affordable, it is giving those who deploy it a unique advantage to up-sell and interact with their customers. You can control the display from a remote computer. You are able to change the items as well as the prices remotely. It will usually contain adequate lighting to be visible from afar. Certain establishments use different types of boards too.

The advantages of using digital menu boards: 

• Visual improvement: Your restaurant gets a great look with the Hi-Resolution menu boards on display. They look far better than the traditional menu boards. Your business gets a boost with these exquisite menu boards. You are able to display your products on the board as well as educate the customers too about the new promotional items.
• Excellent marketing tool: The digital menu boards are a huge marketing opportunity. You are able to display your best items for sale in the most visible manner through the digital menu boards. You are also able to display the complimentary items too. They are very clear and anyone can view them from a distance.
• Easy to control: You can control the contents of the menu board from a remote computer. You can change the menu items as well as their prices easily from the control room. You are also able to control the menu through the internet from the confines of your house too.
• Segregate menus: Certain types of food are available at specific hours only. You can easily segregate them and bunch them together. You can have a different menu for each time of the day! In the mornings, you can have a breakfast menu board and it can change to the lunch menu board in the afternoon. All these activities are possible with a click of the mouse.
• Value-addition: You can clearly display the waiting time for each food. This enables the customer to have a clear idea about the food he needs to order depending upon the time at his disposal.
• Consistency: You can have a great visual consistency. All the items appear uniform.
• Display alerts: The digital menu board allows you to display any emergency alerts that you wish your customers to know. It could be about a pending storm or even any major news item.
• Entertainment: Nowadays, you can have the menu board that changes its appearance every few minutes. You can also use the menu board to entertain your guests in between your advertisements.
• Environmental friendly: These menu boards do not use paper in any form. Thus, the manufacture and usage of the menu boards do not involve felling of trees. This is a green initiative.
• In-house training: During the off hours, you can use this digital menu board to impart in-house training to your staff members.
• Cost effective advertising: You can use these menu boards as a wonderful marketing tool for marketing your products. These are definitely cost effective.
• Eliminate costs: You need not incur recurring cost on paper, inks, and so with these digital boards. You can thereby save money and more importantly the planet.
• Inference:  Menu boards are necessary for effective marketing as well as for dissemination of vital information. An effective marketing campaign requires the presence of a well-designed menu board.

Conclusion

A menu board is a very important part of one’s business. It can display a variety of information and can contribute to the growth of the company in many ways.