Denver Drivers actually started as Denvers Designated drivers but during the project the name of the company was changed to suit a broader market. Our first task on this project was to create the logo and this actually proved to be the easiest part of the whole project. The client wanted a very Denver looking logo and we gathered inspiration from the City of Denver logo as well as CDOT and Yellow taxi branding. The next pieces we designed were the business cards, flyers, posters and brochures they all carried a similar design aesthetic. The last piece we deigned was the website’s thats right two different websites for the company, two sites that went after two different markets.